Propose a Growth Strategy for Starbucks in University Campuses
Business / Strategy · 30–35 hours
Project Description
You’ll research how Starbucks can expand and evolve its offerings for college students on U.S. campuses. This includes competitive analysis (e.g., local cafés, vending options), consumer behavior trends, and creative partnerships (with brands, meal plans, or student orgs). Propose a 3-part strategy: location growth, product innovation, and student engagement. Use real-world data where possible and suggest measurable outcomes. A great fit for students passionate about retail, brand expansion, or Gen Z buying behavior.
What You'll Submit
Strategy presentation (Slides or PDF) including market research summary, a 3-part growth plan, competitor comparison, sample student promotions, and KPI suggestions.
About the Company
Starbucks is one of the world’s most iconic coffeehouse chains, focused on customer experience, community, and global expansion through localized innovation.