Design a Social Media Campaign for Nike’s Gen Z Line
Marketing · 25–30 hours
Project Description
You’ll create a cross-platform campaign to promote Nike’s upcoming youth-oriented apparel line, designed to resonate with Gen Z audiences. Focus on short-form content strategies using TikTok, Instagram Reels, and Snapchat. The campaign should align with Nike’s brand voice but push creative boundaries to stand out in saturated feeds. You’ll define campaign goals, audience personas, tone of voice, and a 2-week posting calendar, including content types and sample scripts or visuals. This is ideal for marketing students with a strong grasp of youth culture, digital trends, and platform-specific storytelling.
What You'll Submit
Campaign deck (PDF or Slides) with strategy overview, platform plans, 2-week calendar, 5–7 sample posts (can be visuals, captions, or scripts), and 1-minute video pitch.
About the Company
Nike is a global athletic apparel brand known for bold marketing and cutting-edge product design, often collaborating with athletes and creators to reach new generations.